latest news . . .

December 2007 - The benefits of volunteering
'It's all about U' is a new national charity campaign that we're managing after recently winning a 3 way agency pitch. The campaign will run throughout December and January 2008 and aims to raise the awareness of the benefits of volunteering amongst excluded Pakistani, Bangladeshi and Chinese communities which account to approx 1,270,000 people in the UK.

it's all about U The integrated campaign will use: Bollywood cinema advertising, 48 Sheet billboards in high concentrated ethnic areas, ethnic radio & press, community outreach and an online campaign incorporating social networking site 'Facebook'. Recognising that we need to reach both 1st and 2nd generation ethnic groups we have planned a strategy that uses a variety of media that will reach and engage them effectively with the 'It's all about U' message.

www.itsallaboutu.org.uk
http://www.facebook.com/profile.php?id=14722390575

November 2007 - Sponsorship opportunities
Sponsorship of an event can represent your 1st step in building a credible relationship with the South Asian communities. Apart from the primary benefits which include; positive PR for your organisation, branding, supporting ongoing marketing promotions and pre & post event publicity coverage, sponsorship also offers the benefit of your organisation being seen taking steps to reach out and engage the ethnic community in a positive and meaningful way. For more details on current ethnic sponsorship opportunities please email sponsorship@themarketingeffect.co.uk

October 2007 - Reaching hard to reach groups
It's been a busy month for presenting our ethnic communications solutions to organisations throughout the UK. This month saw Dal Singh our Ethnic Communications Specialist presenting at the Mentoring & Befriending Foundation's "South West Good Practice Conference" hosted at Somerset Cricket Club. The event brought together 60 of the regions Voluntary and Community organisations with the aim to present and share good practice workshops.

If you would like to book Dal Singh to speak on reaching the UK's ethnic communities please email chloe@themarketingeffect.co.uk

October 2007 - Scottish Proverb
"Charity begins at home, but shouldn't end there."

The West London Asian Society needed a PC to provide internet access to its members and we were more than happy to provide a brand new Dell PC with flat screen monitor for the long established organisation that has helped provide us access to West London’s large Asian population. The charity was formed to enhance the lives of Asian people who have become isolated due to illness, disability, old age or divorce, through the provision of culturally appropriate and acceptable opportunities for socializing and recreation.

If you are a charity looking for marketing support all requests will be considered. Please send your request to charity@themarketingeffect.co.uk

September 2007 - Book now for the monthly Ethnic Marketing Seminar
 Don't know where to start with your plan to communicate with the ethnic communities? Are you confused with how to speak to each community? To translate or not to translate? What media can you use to target them? What events can you attend to engage with them?

All these questions and more are answered during our 1 day ethnic marketing seminars which offer organisations an opportunity to learn about communicating and engaging with the UK’s ethnic population. The seminar also covers; demographics, differences within each ethnic community, specific ways to target and communicate, use of ethnic media, case studies and a Q&A session.

This is what previous delegates have had to say:
"Very interesting and thought provoking. Have learnt more in 1 and a half hours than in years re: ethnic communications."
"I think the seminar has made me realise how complex this area is and need to rethink strategies!"
"An eye opener in ethnic marketing."

To find out more and book your place on the next seminar email seminars@themarketingeffect.co.uk

August 2007 - An exciting new cricket event
Superskills is a new televised event that tests top players’ cricket skills. Five teams of three players each compete over five events; Powerdrive, Strokemaster, Deadeye, Fineline and Speedster. Virender Sehwag, Shahid Afridi and other stars will be playing on the day with defending champions South Africa taking on England, Pakistan, Australia and India.

The event will be on Friday 17th and Saturday 18th August and 'The Marketing Effect' will be managing a below the line campaign to promote the event amongst the Indian, Pakistani, South African and Australian communities within London.

July 2007 - Strathmore Water
A.G Barr, Scotland's largest soft drinks company was referred to us by an existing client and we are pleased to be now managing a London wide promotion for their premium brand Strathmore Water. The campaign will use field promotion teams within wholesale trade to increase retail distribution and is being supported with a £2million marketing spend.

July 2007 – New to the TME Team
We’d like to welcome and introduce our 2 newest team members – Chloe and Maurizio.
Chloe Basterfield, a recent graduate from Reading University and a Facebook addict has joined us as a Marketing Executive.
Maurizo Liberato, who graduated from Italy’s Universita’ Degli Studi Di Teramo is a professional drummer and has joined us as our resident Web developer.

July 2007 – Up for Arts
After winning a 3 way pitch in July we are managing our 4th nationwide campaign for client Media Trust to help increase the awareness of the benefits of volunteering – specifically amongst excluded groups which include the Pakistani, Bangladeshi and Chinese communities. ‘Up for Arts’ is a campaign that aims to encourage local communities to take part in a wide range of arts & crafts activities. From painting to pottery, drama to dancing there will be free events across the UK for people to enjoy no matter what their background, qualifications or physical abilities. The Up for Arts launch event was held at the Metro Centre, Gateshead on Sunday July 22nd and included workshops covering Bollywood dance, Indian drums and DJ skills.
The next Up for Arts event will be held at London Mela on Sunday 12th August. www.mediatrust.org

February 2007 – Blackberry Studios
We've recently launched a local business called Blackberry Studios, an upscale African Caribbean hair & beauty salon. The founder Neneh Lowther was frustrated with the lack of high quality hair & beauty services catering for the unique needs of African Caribbean hair, so she decided to fill this gap by opening her own business. We provided Blackberry Studios with a marketing campaign tailored for a start up business to promote it amongst Reading’s African Caribbean communities. The services included: graphic design, signage, leaflets, price lists, a website and an official launch. www.blackberrystudios.com

December 2006 – Reaching hard to reach groups
We’ve just completed a nationwide campaign for the MediaTrust (www.mediatrust.org) who needed solutions to target the hard to reach Bangladeshi, Pakistani and Chinese communities. We planned a press campaign using selected Bangladeshi, Pakistani and Chinese press titles using translated artwork along with a nationwide booklet drop to community centres and venues to support the press campaign. To get your message heard amongst the ethnic communities in the New Year why not get in touch with us.

September 2006 – The Ethnic Marketing Seminar
Over 15 organisations took part in the 1st Ethnic Marketing Seminar including London Fire Brigade, MTI, Business Link, Help the Aged, Southwark Council, Barking & Dagenham Council, Asthma UK and YouGov. Feedback from the delegates included, “Good amount of time for Q&A, and able to get some really good relevant data” with over 99% of the attendees rating the workshop as ‘Very good’. For more information on ethnic seminars please email seminars@themarketingeffect.co.uk

September 2006 – Welcoming our new partners Rich Visions
To increase our reach across all ethnic communities we’ve partnered up with Rich Visions (www.richvisions.co.uk) a Marketing & PR agency specialising in targeting the UK’s Black African Caribbean communities. Our 1st project together is delivering Ethnic Marketing Seminars to public sector organisations which offer highly practical and interactive one day workshops to show how to successfully reach the Black and Asian Minority Ethnic (BAME) communities in the UK.

8th August 2006 - Lift Off!
On the 8th August 2006 at 1pm, The Marketing Effect was officially launched.